In 1887, Jacksonville newspapers began reporting on organized Christmas events downtown. Merchants quickly realized the commercial potential of the holiday, with storefronts displaying imported toys, ornaments, and clothing. Civic pride also grew, with Christmas parades and community concerts emerging as annual highlights.
The Great Fire of 1901 and Rebuilding Christmas Spirit
The devastating fire of 1901, which destroyed much of downtown Jacksonville, disrupted the city’s holiday traditions. Yet, just months later, citizens rallied to celebrate Christmas as a symbol of resilience. Newspapers recounted modest but determined efforts to decorate the temporary wooden shops and homes built after the fire.
As reconstruction progressed, Christmas became part of Jacksonville’s civic rebirth. Newly built churches hosted elaborate services, while the city installed electric lights for the first time in its holiday displays. These early illuminations foreshadowed Jacksonville’s later reputation for spectacular Christmas lighting. shutdown123